Luxury activewear brand Alo Yoga, favored by celebrities like Taylor Swift and Kendall Jenner, is poised to enhance its presence in London with the opening of two new stores on Brompton Road and in Covent Garden.
Founded in Los Angeles in 2007, Alo Yoga specializes in stylish and comfortable high-end activewear and loungewear. Their versatile offerings can seamlessly transition from the studio to the street, complemented by a range of accessories and wellness products.
The brand has already established a successful location on King’s Road, with a recent addition on Regent Street and a new flagship store at 75 Brompton Road. This expansive 6,700 sq. ft. store, which spans two floors, opened its doors to customers in September.
To support its ambitious expansion, Alo Yoga engaged rpa, a firm with 40 years of experience in creating retail environments for some of the world’s most iconic brands. rpa
is collaborating with Alo Yoga’s internal teams in the UK and the USA, along with selected contractors, to bring their vision to life.
Additionally, rpa is working on Alo Yoga’s upcoming Covent Garden store, scheduled to open later this year. This 5,000 sq. ft. store will occupy three floors at the intersection of Neal Street and Earlham Street, located in the vibrant Seven Dials district. The project poses unique challenges due to its location in a Grade 2 listed building within a historic setting.
Following its success in the UK, Alo Yoga is also preparing to introduce its iconic athleisure line to the Republic of Ireland, with a new store in Dublin set to open later this year, which rpa is also proud to be involved in.
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