DELAWAR, WILMINGTON, UNITED STATES — Allied Market Research has released a new report titled “Europe Pilates & Yoga Studios Market by Activity Type: Opportunity Analysis and Industry Forecast, 2021-2030,” highlighting substantial growth projections for the Pilates & yoga studios market in Europe. Valued at $15,384.9 million in 2020, the market is anticipated to soar to $71,156.6 million by 2030, reflecting a robust compound annual growth rate (CAGR) of 13.05% from 2021 to 2030.
Germany emerged as a pivotal player in this market, capturing nearly twenty percent share in 2020. Pilates & yoga studios encompass venues dedicated to these activities, offering environments ranging from single rooms to multifaceted spaces equipped with props and specialized amenities like heated humidified rooms. Pilates focuses on muscle strengthening and posture enhancement, while yoga offers a holistic system of exercises aimed at revitalizing both body and mind.
Several factors propel the market’s growth, including escalating health consciousness, a rising global obesity epidemic, governmental initiatives promoting healthier lifestyles, and the well-documented health benefits associated with yoga & Pilates, bolstered by celebrity endorsements and promotional campaigns. However, the market faces constraints from the presence of numerous substitutes.
The increasing awareness regarding health and fitness is expected to be a primary growth driver, with urban areas leading but substantial growth anticipated in semi-urban regions of developing economies. Furthermore, the burgeoning obese population is anticipated to amplify demand for Pilates & yoga studios, driven by the health complications arising from sedentary lifestyles and poor dietary habits.
Governments in developed nations are actively rolling out comprehensive healthcare programs, while developing countries are witnessing an upsurge in healthcare offerings across various sectors. Anticipated increases in allowances related to employee fitness are poised to bolster the Pilates & yoga studios industry, as employees allocate significant portions of their earnings towards studio memberships, thereby stimulating market growth.
Both yoga and Pilates confer numerous physical and mental benefits, encompassing improved flexibility, balance, posture, and mental resilience through controlled breathing techniques and focused mindfulness. These practices also contribute to better sleep patterns and mitigate mood disorders such as depression.
Celebrity endorsements, including notable figures like Robert Downey Jr., Keanu Reeves, and Madonna, have further propelled the popularity of yoga and Pilates, attracting a diverse demographic eager to reap these health benefits.
Nevertheless, the market contends with fierce competition from alternative fitness facilities such as multipurpose gyms, fitness centers, and specialized therapy classes. This competitive landscape presents a challenge despite yoga’s global popularity and widespread adoption.
The Europe Pilates & Yoga Studios Market is segmented by activity type, encompassing yoga classes, Pilates classes, Pilates & yoga accreditation training, reformer Pilates, and merchandise sales. The yoga classes segment is projected to witness the highest CAGR of 13.8% during 2021-2030, underscoring its role in counterbalancing stress and promoting physical well-being in today’s hectic lifestyles.
Key Findings of the Study:
- In 2019, Germany led the Europe Pilates & yoga studios market, with a CAGR of 12.7% expected from 2021 to 2027.
- The yoga classes segment dominated the market share in 2019 and is poised to grow at a CAGR of 14.0% from 2021 to 2027.
- Merchandise sales are anticipated to grow at a CAGR of 10.9% in the forecast period.
- Pilates classes accounted for a significant share in 2019, expected to grow at a CAGR of 13.7%.
The market boasts several prominent players such as Body & Soul Yoga Club, Core Pilates, and Sandstone Yoga & Pilates, among others, actively shaping the industry landscape.
The Pilates & yoga studios market continues to expand globally, offering fitness enthusiasts tailored sessions that not only enhance physical fitness but also contribute to overall health and well-being. Driven by increasing health awareness, celebrity endorsements, and government initiatives, the market is poised for significant growth despite challenges posed by alternative fitness options.
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